Fort Lauderdale, Florida
Ref ID: 01755840
Classification: Manager, Digital Media
Compensation: $100000.00 to $110000.00 yearly
A global QSR (Quick Service Restaurant Company) is seeking an Associate Manager, Digital Medi to join their team in Ft. Lauderdale, FL.
The Associate Manager, Digital Media will be responsible for driving, executing, tracking and optimizing the brand’s digital marketing strategy and campaigns across the Latin America & Caribbean region.
Organization supported: the brand’s Latin America & Caribbean Franchise Business Unit (1200+ restaurants). 40 countries.
– Travel required: 30% (International and domestic)
– Eligible for a yearly 6% performance based bonus
Partner with LA&C Marketing leaders to develop and implement a regional digital-driven marketing strategy.
Work cross-functionally to support the regional roll out of the brand’s LA&C/global digital strategy, drive enhancements, and guide market leaders on digital launches/cascade.
Work closely with marketing team to develop and implement online programs/advertising campaigns that meet brand awareness, traffic generation, ROI, and brand objectives.
Partner closely with franchise partners across all key markets to drive regional digital strategy and ensure quality and effectiveness of local implementations
Lead and maintain a tracking mechanism to measure digital KPIs in order to facilitate business decisions.
Maintain frequent communication with global counterparts to learn best practices to protect the consumer experience while building massive consumer engagement on social networks and digital environments.
Manage relationship with regional digital creative and media agencies
Closely monitor industry trends to identify emerging technologies that may increase opportunities to drive sales online and optimize future projects.
Coordinate third-party vendors and agencies that support digital strategy implementation.
Partner closely with Digital Director to ensure holistic approach to the brand’s digital ecosystem (Digital Marketing, CRM, e-commerce, Kiosks, etc)
Bachelor’s degree in Marketing, Business, Digital Marketing. MBA is a plus.
3-5 years of experience in digital marketing (SEO/SEM, marketing database, email, social media and/or display advertising campaigns). Prior experience in consumer insights or market research preferred.
Up-to-date with the latest trends and best practices in online marketing and measurement, website analytics, display advertising, search engine optimization, social media marketing, business intelligence tools, and internet technologies
Passionate about technology, online media, driving revenue and measuring results.
Solution-oriented, tech-savvy thinker with an ability to drive innovation in a fast-paced environment.
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Strong analytical skills and data-driven thinking. Self-starter. Able to work autonomously
Excellent interpersonal, teamwork, and service attitude skills, with the ability to interface directly with all levels of management.
Previous business experience in Latin America and Caribbean highly regarded.
Proficiency in English; fluency in Spanish preferred.
HOW TO APPLY:
FOR IMMEDIATE CONSIDERATION, Please send your updated resume & 4-5 bullet points on your relevant experience to
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